SEO for Podcasters – Grow Your Traffic, Grow Your Audience

SEO = More Web Traffic = Happy Podcasters

Lately we at She Podcasts have been working hard on our SEO. It's not something we've focused on for long in the past, and we're getting into the importance of it and how to naturally bring more traffic to our websites. There are plenty of things you can do to get higher search engine rankings, from page optimization on your website to keyword research, building backlinks, and more. Here's what we've learned.

Even though the search engine algorithms which determine rankings change often, there are still tried and true SEO methods that are proven to help you rise higher in the rankings throughout these changes.

1. Ensure that your website is secure. Most people today are concerned with the privacy and security of the websites that they visit. Consequently, this is also a crucial ranking factor in the search engines. A secure website will always rank higher than one that isn’t secure.
   
   • Talk with your web host or web manager about the type of security that is most appropriate for your website. A security certificate will ensure that your content is delivered by SSL (secure socket layer). This is totally FREE on most web hosting platforms.
     
   • With SSL, your website will start with an “https://” instead of “http://” and the little lock icon will show up next to the web address in many browsers.
     
2. Add your main keyword early into the content. Including your keyword early on allows the search engines know what your content is about. Sprinkle the main keyword throughout the rest of your content too. This will tell the search engines that this term is important, which will help you rank well for this term. (Wanna know what your main keyword is? This depends on your podcast, your topic or what you want to be found for. There are great resources out there for more info, including our explainer course in our membership.
   
3. Use unique titles, descriptions, and content. This lets search engines know that your content is original material and can add further knowledge to the other information that can already be found on the internet about your topic. Don't be too broad, or too specific. You want people to find YOU in the sea of similar topics.
   
4. Optimize your title tag for SEO. Always include your main keyword in the title tag for your website, and if possible, put it at the start of the title. This will give priority to this keyword.
   
5. Ensure that your website loads quickly. It’s important that you make your website load as quickly as possible. Especially with the advent of smartphones, loading time is an important ranking factor in the search engines.
   
   • Compress the size of images, remove any unneeded code, and consider using a content delivery network (CDN). If you use a CDN, your website will be able to serve images and other media from servers that are close to your audience, thus cutting down on the loading time.
     
   • Many web hosts now use CDNs to deliver content for their clients’ websites. Talk with your web host or your web manager about this priority.
     
   • If you have a WordPress site, there are many plugins that help you speed up the loading time for your website. Use them! This is important.
     
6. Optimize any images. You can do this by giving the filenames descriptive names. Using image alt text is also recommended so that the search engines can understand what images are present on your website. Properly optimized images can boost your website rank. Bonus: This also makes your website accessible to those who can't see.
   
7. Use internal linking. The key here is to link to your main pages. So, any smaller pages can link to a larger, authoritative piece. This will help to increase the rank of the more important page.
   
   • Try to use the main keyword, or a variation of it, in your internal links to ensure that the search engines know what the page is about.
     
8. Create amazing content. Write high quality content that answers questions that your readers might have about your topic. (Need help with writing content? This amazing tool is something we've been playing with a lot lately (affiliate link.)
   
   • If you can answer a question in less than 1,000 words, that is fine. However, it’s worth noting that it’s important to be thorough with any answer, so you may want to write considerably more than this amount.
     
   • Many of the highest-ranking pages include longer, authoritative content.
     
9. Build backlinks to your website. Despite what you may have read online that backlinks are no longer important, please note that backlinks, when done properly, are still very important. They show the search engines that your content is valuable enough for other webmasters to link to. Every time your site is mentioned on another site, that's a backlink. From all the interviews and mentions, our site has over 28,000 backlinks! (Achieved over 9 years, of course.)
   
10. Look at the user experience on Google Analytics. If you find that visitors are struggling to navigate your website or that you have a high bounce rate, which is when people leave your website after just a short time, take a close look at your user experience.
    
    • Perhaps your visitors aren’t finding the answers that they’re looking for, or maybe your website is broken in some way. See what you can do to improve the overall experience of your visitors.

Following these Top 10 SEO best practices will enable you to achieve higher rankings in the search engines. The higher you rank, the more traffic you should be able to achieve, and ultimately the more listeners and bigger audience!

We go more into detail in our Membership with a new SEO workshop. Join here!