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Podcast Movement is gonna be in Philadelphia next year! And Jess wants you to come to her house Elsie brings Jess a hypothetical example of a podcaster looking to monetize their back catalogue and current catalogue via dynamic ads insertion. We discuss if it’s worth it! On that note, Jess brings the She Podcasts Team a couple of conundrums from the desk of the loving Podcast Agent, always looking out for you! Finally, a discussion on whether you are ready or not to put your episodes behind a PayWall
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Super Quick Re-cap!
- Elsie has proper wifi!
- What makes Elsie happy: being able to back-up to Backblaze consistently, being able to update iOS apps immediately,
- Jess is doing a AAAAAAMAZING set of webinars for podcast advertising OMG
- Setting time away to do THE WORK never seems to happen as we thought
- How do we truly get things done?
- Workflow, workflow, workflow, apps, apps, apps, discussions
- 19:40 NEWS
- Facebook now has 2 billion users per month! Holy
- How Elsie’s Mom listens to She Podcasts
- Jess and Elsie break down why exactly podcasters benefit from being on Facebook and what you need to do to take advantage of it
- In order to reach people you have to go where they are, not cry about where they are NOT – #JessWisdom
- Podcast Movement 2018 is in Philadelphia!!!
- 35:38 Monetizing your podcast conversation begins through a hypothetical
- Where do you go if you want to monetize your back catalogue?
- How much money are you going to make by doing dynamic ads with your back catalogue
- A breakdown between direct to consumer vs brand advertisers
- For a lot of podcasters dynamic insertion is really not the way to go, monetize your community instead
- 52:38 Jess’s advertising conundrum number one: what are you missing out by not trying it?
- 59:34 Jess’s advertising conundrum number two: what do you do when the CPM is soooooo low? Should you tell the advertiser?
- 1:09:50 Monetizing your back catalogue behind a paywall, what do you need to make it successful?
Links mentioned by Jess and Elsie!
- Leave us feedback via Speakpipe!
- She Podcasts Live: Post-Event Mental Unwind
- Facebook has 2 billion monthly users
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