111 The IAB Podcast Upfronts Re-cap That You Haven’t Heard 2016

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You will NOT read (or hear, because you really do need to LISTEN) to a re-cap directly from in the trenches of the IAB Podcast Upfront 2017 quite like this one.

This re-cap will reveal insight and information from in the trenches, distilling the information from the perspective of a podcaster, podcast advertiser and branding expert spiced up with She Podcaster humor a la Jess.

Show 111 Super Quick Re-cap!

  • Love and missing each other
  • A random cool introduction – and no Elsie is not sitting on a husband
  • What it means to be Jess at the Podcast Upfront!
  • The re-cap of the Upfront begins and it involves those that could eat their young
  • Quest Love and how what he said resonated with Jess so very much
  • An assessment of the Podcast Upfront ‘formula’ and whether they hit or missed
  • The big misfire taking advantage of how to sell podcasting to advertisers, and being a celebrity, will not do it
  • The impact that Wondery had when going on stage
  • A blow by blow commentary of what went down on stage at the Podcast Upfronts!
  • How fashion and appearances influence the podcasting space
  • Midroll stats broken down
  • How Marc Maron pissed off his first advertisers and made them a bunch of cash
  • Which network took credit for taking ‘undivided attention’ for listeners
  • Some crazy stats from WNYC and what does ‘taking action’ actually mean
  • AdLarge and Jim Brewer
  • Elsie always gets info first, but THIS TIME…Jess got the info!!!!!
  • The newest Edison Research revealed!
  • The most expensively catered lunch, oh yum!
  • Mike Rapaport started hosting and woah
  • Norm Pattiz and Mike Rapaport, pure bliss it seems
  • Team Podcast? Too much on your podcasting plate? Take a look at our sponsor!
  • And on to Mid-Atlantic Podcast Conference abridged!
  • Mark Asquith’s harrowing journey to a podcast conference
  • A conversation with Rob Greenlee, John Bukenas and The Jimmy
  • More about the happenings at MAPCON
  • Get your tickets to Podfusion!!!

Links mentioned by Jess and Elsie!

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Elsie Escobar

Elsie Escobar

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About Us

Founded in 2014 by Elsie Escobar and Jessica Kupferman, She Podcasts was created to support women and non-binary podcasters on their podcasting journey. Through the podcast, group coaching, workshops, webinars, and other educational materials, Elsie and Jessica hope to grow the number of successful woman-hosted podcasts, thereby giving light and voice to the millions of messages that need to be shared with the world.

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