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312 Brainus Interruptus

312 Brainus Interruptus

What your brain goes through from meeting to meeting with no break 😨 Research is proving that you need one ASAP! The Podcast news begins with iOS 14.5 being released and why Facebook and Instagram have a huge issue with it, fun search coming to the Apple App store and breaking down the Basecamp leadership #fail


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  • Elsie got a bunch of awesome starters for her garden! It’s what she wanted to Mother’s Day
  • Jess has a lot of projects that she has started but has not finished
  • 6:02 Research that tells you that your brain needs a break!
  • 16:02 News! Finally, iOS 14.5 was released
  • Facebook and Instagram is leading with fear to get you to opt-in to their tracking
  • 17:54 Apple demystifies App Store search results with new smart suggestions
  • We would love this algorithm on Apple Podcasts!
  • It can be a challenge to search for things in Apple Podcasts – this algorithm can be a total game-changer
  • 24:06 Acast launches Sponsored Stories: it’s an experience
  • This means, the brand message can be more commercially focused without needing to be contextually relevant – and it’s not new
  • Ads are going to be 90 seconds to 4 minutes in length?!
  • 30:46 Desire Adaway is brilliant, using her framework to talk about Basecamp
  • Lessons from the Basecamp fiasco
  • Lesson one: apologizing and repair are core leadership competencies
  • Lesson two: staying in right relationships is more important than being right
  • Lesson three: get ready to double down on your values and commitment to DEI and racial equity work
  • Elsie gives context around Basecamp
  • 1:00:15 CEOs need to do their own work
  • “It’s hard to admit when you’ve made mistakes.” – Jess
  • 1:06:04 Tony Hsieh died because too many people enabled him


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Elsie Escobar

Elsie Escobar

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About Us

Founded in 2014 by Elsie Escobar and Jessica Kupferman, She Podcasts was created to support women and non-binary podcasters on their podcasting journey. Through the podcast, group coaching, workshops, webinars, and other educational materials, Elsie and Jessica hope to grow the number of successful woman-hosted podcasts, thereby giving light and voice to the millions of messages that need to be shared with the world.

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