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Discussion – 


Discussion – 


166 Live From NAB 2017 Talking Advertising With Rob Walch

166 Live From NAB 2017 Talking Advertising With Rob Walch

If you’re interested in working with Elsie through the E-League, applications for the Winter Session are open!

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Jess had a chance to record a LIVE She Podcasts at NAB with Rob Walch, the VP of Podcaster Relations at Libsyn! Not only do they give you the scoop on the goings on at NAB but also share some serious gems about the ins and outs from the podcast advertising industry side of things, including answering that ONE question tons of podcasters want to know: am I ready for advertising?

Elsie also shares that The E-League Winter Session applications are open! Don’t delay if you want to apply!

Speakpipe message! Or you can email We look forward to hearing from you

Super Quick Re-cap!

  • A little intro from Elsie because Jess is not here!
  • The E-League! Apply STAT if you’re interested
  • Jess’s awesome free course all about growing your audience
  • 5:55 The Jess and Rob conversation
    • Rob and the lonely Libsyn booth
    • NAB peeps are gear heads!
    • What’s the headset that Jess is using? The Shure BRH440
    • Jess’s Dad had a masters in video production
    • Optimizing the experience from NAB in LV and NAB in NY
    • A little bit of behind the scenes with Rob Walch – he’s been podcasting for 13 years!
    • “Consistently good content, consistently large audience size is more important than a consistent release schedule” – Rob Walch
    • The advertising conversation!
    • Rob walks the line to advocate for both advertisers and podcasters
    • How to make sure you keep your integrity when making ad deals
    • How long do you have to be podcasting to start getting ads?
    • 5k is the magic number – per episode per month
    • What do Jess and Rob say to podcasters that aren’t ready for advertisers?
    • There’s a quiz to find out if you’re ready for advertisers!
    • “Your content is not your product, your audience is your product.”
    • Don’t do a podcast because someone told you to make a podcast
    • The weirdest shows they’ve ever come across
    • Edit point! Editing is your friend!
    • Jess and her Dad’s story about dumping his friend in the East River
    • Elsie = .02% snark
    • Who buys glitter cases for their iPhone? Jess does!

Links mentioned by Jess and Elsie!

She Podcasts thank-you to our Sponsors!

Our editor John from Audio Editing Solutions. He is so good you need to hire him STAT!

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Feedback + Promotion for Women Podcasters

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Elsie Escobar


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