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Discussion – 


Discussion – 


151 Podcast Monetization Models Scrutinized: Dynamic Ads and Back Catalogue

151 Podcast Monetization Models Scrutinized: Dynamic Ads and Back Catalogue

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Podcast Movement is gonna be in Philadelphia next year! And Jess wants you to come to her house Elsie brings Jess a hypothetical example of a podcaster looking to monetize their back catalogue and current catalogue via dynamic ads insertion. We discuss if it’s worth it! On that note, Jess brings the She Podcasts Team a couple of conundrums from the desk of the loving Podcast Agent, always looking out for you! Finally, a discussion on whether you are ready or not to put your episodes behind a PayWall

Have something to say? Send us a Speakpipe message!

Super Quick Re-cap!

  • Elsie has proper wifi!
  • What makes Elsie happy: being able to back-up to Backblaze consistently, being able to update iOS apps immediately,
  • Jess is doing a AAAAAAMAZING set of webinars for podcast advertising OMG
  • Setting time away to do THE WORK never seems to happen as we thought
  • How do we truly get things done?
  • Workflow, workflow, workflow, apps, apps, apps, discussions
  • Dentists
  • 19:40 NEWS
    • Facebook now has 2 billion users per month! Holy
    • How Elsie’s Mom listens to She Podcasts
    • Jess and Elsie break down why exactly podcasters benefit from being on Facebook and what you need to do to take advantage of it
    • In order to reach people you have to go where they are, not cry about where they are NOT – #JessWisdom
    • Podcast Movement 2018 is in Philadelphia!!!
    • 35:38 Monetizing your podcast conversation begins through a hypothetical
    • Where do you go if you want to monetize your back catalogue?
    • How much money are you going to make by doing dynamic ads with your back catalogue
    • A breakdown between direct to consumer vs brand advertisers
    • For a lot of podcasters dynamic insertion is really not the way to go, monetize your community instead
    • 52:38 Jess’s advertising conundrum number one: what are you missing out by not trying it?
    • 59:34 Jess’s advertising conundrum number two: what do you do when the CPM is soooooo low? Should you tell the advertiser?
    • 1:09:50 Monetizing your back catalogue behind a paywall, what do you need to make it successful?

Links mentioned by Jess and Elsie!

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