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Show 062 Quick-Guide

• Jessica had an Elsie dream – and it wasn’t a good one!
• Why are all the Salvi’s headed to Maryland? Anyone?
• Kim Kardashian stuck her foot in it in social media and the FDA
• “N.O.ski. You cannot do that” – Jessica Kupferman
• Your communication with your sponsor must be open and clear – what can you do? What are the guidelines?
• Why Elsie stopped following certain Instagram feeds because they’ve become a constant advertisement
• Instagram should be in charge of removing the Kardashian drug image rather than the FDA says Slate
• It’s the first time that Supreme Court rulings have been mentioned in an episode – and it makes Jess sweat a little
• Elsie landed on tons of porn on Instagram, oh yes she did
• Where is the line drawn between endorsement and sharing social media – will we get in trouble?
• Breaking down endorsements – be honest
• What exactly is expertise and how that lines up with sponsorships
• Does your audience know the nature of your relationship with your audience?
• Please disclose! Don’t be delicate about it, be obvious
• Hey! We have a gift from our sponsor Bossjock for the first 5 that email us!
• A lead-in to next episode! Setting boundaries – stay tuned!

Feedback request!

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Links mentioned by Jess and Elsie!

• The She Podcasts SpeakPipe Page. Time for YOUR voice to be featured.
• Kardashian Endorsement Fail: Celebrities and Social Media Still Cut Both Ways for Brands
• The FDA Shouldn’t Silence Kim Kardashian
• Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials

Our awesome sponsors

• Bossjock
• Connect EPIC

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