Show 028 Quick-Guide

• Helen Saltzman is in the house!
• We dive right into the discussion about women in broadcasting fueled by her cool podcast Sound Women.
• Helen’s workflow for Sound Women.
• Serial breaks records! Woah.
• What does it really take monetarily to run a highly produced top notch podcast.
• What’s the team behind producing a podcast.
• What are the ethics of Serial? And the ethics of listeners? What’s the line between entertainment vs information?
• What are OUR ethical responsibilities to our audience? They look up to us. We have chosen to take the seat of the expert.
• Helen shares a crazy piece of feedback she got for the Answer Me This Podcast.
• WE are, whether we want to or not, guiding the narrative of our culture via our podcast.
• The discoverability problem. Helen and Elsie try to hash it out.
• Niche podcast directories and how they (should) serve the community.
• We need to make sure that these directories are able to provide relevant results that are not based on iTunes ratings and reviews.
• We get the behind the scenes of Radiotopia AND how Helen will be podcasting full time!
• Radiotopia is cultivating new voices in audio, something no one else is doing right now.
• Helen reveals exactly how she is now part of the Radiotopia team getting paid to produce her new podcast FULL TIME! Gah!
• Why Elsie choose to fund the Kickstarter Campaign for Radiotopia – and it’s because of something that Alex Blumberg and Gimlet Media are NOT doing.
• How has the podcasting scene changed in the past few years and where it’s headed.

FEEDBACK REQUEST!

Do you feel a responsibility to your listeners? Is there a boundary as to how much?

Do you have an idea of solving this ‘possible’ discoverability problem OUTSIDE of iTunes algorithms?

Links mentioned by Helen and Elsie!

• Brother Slams Popular ‘Serial’ Podcast For Sensationalizing His Sister’s Murder
• The Serial Podcast
• Helen’s podcast Answer Me This
• Helen’s podcast Sound Women
• The She Podcasts Podcast Directory
• Marketing Podcasts NOTE:: last time we checked the front page DID feature at least 50% women.
• Convince and Convert article on Marketing Podcasts
• The Radiotopia Kickstarter Campaign
• AIR Presents the Business of Podcasting
• 99% Invisible

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