Media Kit

Introduction

Our Mission and Vision

She Podcasts began in 2014 as a small Facebook group, built so that our women podcaster friends could have a place online to get quick podcasting answers, tips and resources from one another. However, as soon as the group started, it grew enormously. Friends were adding friends and before long it had been built to almost 2000 women in some phase of building and PRODUCING a podcast.

In the spirit of further support, a podcast was created to address issues and podcasting current events as they relate to women. Hosted by Elsie Escobar and Jessica Kupferman, the podcast entitled “She Podcasts” now boasts almost 3500 downloads per month.

The vision for She Podcasts is to support and nurture as many female-lead podcasts as possible, and to encourage knowledge sharing without excessive promotion. Through the podcast, group coaching, workshops, webinars, and other educational materials, Elsie and Jessica hope to grow the number of successful woman-hosted podcasts, thereby giving light and voice to the millions of messages that need to be shared with the world.

Our Founders

Behind every great woman is another woman.

About Elsie

Dr. Drew

Elsie Escobar works in the cross-section of technology, digital media & holistic living with a heavy bias on podcast production and the creative use of audio. She is co-founder of She Podcasts and Podcasting School For Women with Jessica Kupferman.

Her services include Digital Media Strategy and Development with a strong podcasting focus and creating powerful innovative digital media strategies that build community.

She’s currently the co-host of She Podcasts and The Feed: The Official Libsyn podcast, whose key focus is on keeping podcasters podcasting. Elsie is the Social Media Community Manager at Libsyn, the world’s largest podcast network and host. She is also an inaugural member of the Academy of Podcasters.

Did you know?

Elsie is a master yogi instructor who has been teaching since 2002. She is a complete podcast fangirl and early tech adopter, which means she can recommend technical and digital solutions for problems you didn’t even know you had. Elsie is the mother of 2 spirited little girls and recently moved from Pittsburgh, PA to the rural Bat Cave, NC for a simpler life. Her podcast, Elsie’s Yoga Kula, has been downloaded over 4 million times and has been nominated for several awards as well as featured in countless magazines and websites.

Elsie Escobar

Jessica Kupferman

About Jessica

Adam Carolla

Jessica Kupferman is a Digital Media Strategist with over 15 years of experience working in the internet marketing space. Combining a mix of creativity and business development, Jessica works with companies and small businesses who want fresh ways of selling and growing online.

Jessica serves clients best by helping them up level their design, copy, and social media presence for better visibility and growth.

Jessica is the co-founder of She Podcasts and the Podcasting School for Women, as well as the host of the new show The Moneycast, which explores how to monetize podcasts creatively. She is also an inaugural member of the Academy of Podcasters.

Did you know?

Jessica had the pleasure of working at Subaru corporate headquarters right as social media was on the rise. She consulted and advised them in putting up their very first corporate -centric Facebook and Twitter account, and helped them strategize how to make their “share the love” campaign connect with customers on social media and web. Jessica has dabbled in professional story telling and stand up comedy, and is an expert on pop culture and specifically television. Her opinion, podcasts, and commentary have been featured in Entrepreneur, on TMZ, NPR, and she is a sought-after speaker and media host.

Learn About Our Listeners

Mostly Women – So Far

This number is to be expected, however we know that the number of male listeners is quickly growing, due to the amount of male feedback we get on the show as well as the fan base that tweets and re-tweets about our episodes.

These Ladies Have Buying Power

64% of our listeners are married and slightly over half of them have children – but the 61% of these women have an average household income of 70k – 150k or higher.

Our Listeners are the #Boss

The majority of our listeners are self employed – but an additional 25% are employed full time. That means almost 85% are employed in some way. This is probably due to their education level – 35% have a bachelor’s degree and 37% have a graduate or master’s degree.

Podcasters In Training – For The Most Part

About 30% of listeners launched in the last 6 months and the same amount haven’t launched yet. 25% have only been podcasting for 1-3 years – so these ladies are very new to the experience!
Women Listeners
98 %
Bachelor’s Degree or Higher
72 %
Income over $70K
61 %
Beginner Podcasters
61 %
Self Employed
59 %

Although the listeners surveyed are predominantly women, we have many active listeners that are podcasting men as well. All of our listeners are passionate, educated and tech-savvy individuals who appreciate our informative-yet-entertaining style and reach out often to let us know. 

Testimonials

What our clients say about us
  • Thank you! Your webinars have been so useful, easy to listen and relate to, and full of practical tips. And no spammy selling, which is usually why I don’t attend webinars very much any more. I’m so lucky to have found you guys!

    Edie Berg

  • These ladies rule! They give actionable and HONEST advice when it comes all things podcasting. With men dominating the podcasting space, this podcast is definitely helping us ladies OWN our position as podcasters.

    Addy Saucedo

  • These two powerful women give us great insight into podcasting! It’s a MUST listen for any woman podcaster. Great tips, techniques, and insight you won’t get anywhere else. I’m subscribing to hear every show!

    Linda P. Jones

  • I love the lessons from this podcast, but I also love the little bit of camaraderie and solidarity I feel each time I listen. It’s so nice to know there’s a community out there that feels ya.

    Lisatella

  • These women speak from the heart, don’t hold back and have a wealth of insight. Listening to each episode saves so much time doing research. For anyone who takespodcasting seriously this is a must to subscribe to. I love it.

    Espree Devora

  • Every time a new episode is available, I feel like I’m hanging out with two great friends – being real with one another, a few good laughs, and always learning something new. She Podcasts is a breath of fresh air. Thanks for all you do for podcasters and women.

    Dr. Rachel

  • She Podcasts in a wonderfully funny and helpful show for all women podcasters. As a newbie podcaster this is a must-listen-to show. Jess and Elsie are doing something great for the female podcast community by making this show very interactive (facebook page, feedback email or audio). They have helped me so much with tips, humor and virtual moral support. Thanks, ladies. I love staying tunned every week. Beijos from Brazil!!

    Maritza

  • I love to be part of experiences where perspectives are changed or challenged and this show definitely does both. Very natural and easy to listen to. I feel like an added friend in the room.

    Dachia

  • Jess and Elsie are fun to listen to; I feel like I’m in the same room with them! While they cover all the great aspects of podcasting, they aren’t afraid to cover areas where people may be stuck or need extra help. It’s nice to listen to a podcast that isn’t all rose-colored glasses. With humor thrown in, no topic is off-limits for them. I’ve grown by listening to them weekly; you should, too!

    Julie Stubblefield

  • Elsie Escobar and Jessica Kupferman host She Podcasts, a show dedicated to exploring the world of podcasting. Each week, Elsie and Jess share important news aboutpodcasting and the issues and challenges that face podcasters. As ShePodcasters, Elsie and Jess spend some time in each episode expounding upon issues that confront women podcasters specifically. With that said, most of the content is applicable to podcasters of either gender. Aside from providing interesting conversations and important podcasting news, Elsie and Jess also provide fun banter. They are as entertaining as they are informative.

    Liz Covart

  • Elsie and Jess are wonderful together. Each is unique and special, but when you add them together magic happens. Keep up the great work ladies!

    Kim

  • I am a huge fan of She Podcasts. Jess and Elsie have intelligence, wit and a down-to-earth perspective that makes each episode a treat to listen to. It’s like a dose of chocolate each week. I love the chemistry between Jess and Elsie and their personalities balance perfectly. If you’re a woman, whether or not you’re a podcaster, you’re going to love this show!

    Jodi

  • This show is perfect for that woman who is just getting started in podcasting and wants to get the perspective of two women who are willing to share freely. So happy to have them as a resource!

    Paige

  • If you ever wanted to know ANYTHING about podcasting, this is where you find the answer! Two women sharing all their knowledge about the thing they like the most; podcasting. They get into all spectra of #podcasting – news, voice, tech, trends.

    Lena Gothburg

  • I love this show. You never know what Elsie and Jessica are going to talk about but it’s always interesting and entertaining.

    Jenny Stein

  • Love the interaction between Jess and Elsie. Very informational to any podcaster, male or female. Also, very comedic and entertaining.

    rollerbydave – iTunes

  • Jessica & Elsie are the women standing up for women to walk you through the fundamentals of podcasting, how to work in the podcasting space and talk tech as a woman. I love their banter and the community of women supporting each other here!

    Amy Robles

  • Naturally, listening to several male shows it feels good to listen to these two women that have some skin in the game and speak their minds. I heart Jess and Elsie!

    Michelle Ngome

  • They answer some of the questions that swim in my head, great for resources and no hype, the Facebook group is proved to be valuable for even more information and exchange and it creates accountability for me because I keep posting about my soon to be released podcast and that means I won’t push back the upcoming launch date for the third time! Thank you Elsie and Jessica for your work in bringing women together and creating a she podcast community!

    ellatric – iTunes

The Numbers

Our Facebook community is currently growing at a rate of 200+ per month!!
5,000

email subscribers

2000

monthly website visitors

4000+

monthly podcast downloads

2600+

facebook community members

19,000

twitter reach

Advertising/Sponsorship Packages - Audio

Partnership Levels

Audio and Digital Exposure
  • Host Product Mention
  • 1 Pre-Roll Spot or 1 Mid-Roll Spot
  • 1 Post Roll Spot
  • Episode Banner
  • Episode Show Notes Mention
  • Facebook Mention
  • Twitter Mention
  • 250 x 250 Website Banner
  • 125 x 125 Email Banner
Purple Level

$600

/month
  • -
  • -
  • X
  • -
  • X
  • 1 per show day
  • 2 per show day
  • X
  • X
Orange Level

$800

/month
  • -
  • X
  • -
  • -
  • X
  • 1 per show day
  • 4 per show day
  • X
  • X
Red Level

$800

/month
  • -
  • X
  • -
  • -
  • X
  • 1 per show day
  • 4 per show day
  • X
  • X
Green Level

$1000

/month
  • X
  • -
  • -
  • X
  • X
  • -
  • -
  • X
  • X

Advertising/Sponsorship Packages - Web

Digital Partner

Digital Exposure Only
  • Episode Show Notes Mention
  • 250 x 250 Website Banner
  • 125 x 125 Website Banner
  • 125 x 125 Email Banner
  • Webinar Sponsor
Blue Level

$50

monthly
Yellow Level

$150

monthly
Magenta Level

$250

monthly

Call

Phone: (302) 566-5377

Email